Why Customer Experience is Always an Uphill Battle: 5 Marketing Lessons from Miley Cyrus

If you have a teenage daughter or follow Liam Hemsworth’s life, then you probably recognize the title of this blog, which was inspired by “The Climb,” one of the many Miley Cyrus hit songs. I’m going to let you in on a little secret: Miley Cyrus is a marketing genius. But you don’t have to take my word for it – Business Insider, Huffington Post, and Entrepreneur Magazine all know that Miley Cyrus has some serious marketing chops.

 

Below are five lessons any marketer can take from Miley and apply to their own brand.

 

78% of millennials prefer experiences over things

"There's always gonna be another mountain,
I'm always gonna wanna make it move,
Always gonna be an uphill battle,
Sometimes I'm gonna have to lose."

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1. Create an Experience for Your Guests - Miley Cyrus doesn’t just sing in front of a microphone on stage. In true pop culture fashion, her concertgoers are immersed in an overstimulating, audio-visual experience that includes synchronized dancing, elaborate props, costume changes, and much more. This is because Miley understands that 78% of millennials prefer experiences over things.* She leverages the tools at her disposal to create the best experience for her fans. *Source: Eventbrite
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Joel Udwin

The Author

Joel is the mobile product manager on the marketing team at Paytronix. At Paytronix, Joel enjoys helping clients make the most of their mobile strategy. He is a proud graduate of the School of Management at Boston University, and loves to see the intersection of marketing and technology in action. Bonus Fact: Joel can whistle and hum at the same time!

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