How to Capitalize on Sports Fandom — Even If You’re Not a Sports Bar

How do sports impact restaurants — and even the revenue of non-sports-theme restaurants? Here are a few quick statistics: When Lebron James returned to Cleveland and the Cavaliers, the city saw a 30%-200% increase in local restaurant revenue.

His return boosted restaurant revenue all year long, including during winter, Cleveland’s traditional restaurant off-season.

Experts estimate that his return was worth $500 million to the city of Cleveland.

Sports mean big money for the restaurant industry — with or without your city’s own Lebron James.

But it’s likely that if you’re not a sports bar or sports-themed restaurant, you may have viewed sports promotions as outside of your purview. Not only is that a mistake, but it’s a costly one.

The sports industry is worth $73 billion and growing. In a nutshell, there are four ways to take advantage […]

What Your Brand Can Learn from Airline Loyalty Programs

What’s your favorite airline? If you’re like most Americans, a name popped in your head as soon as you read that question. If you can’t name just one, you can probably name two or three that you like.

Also like most Americans, it’s likely that you’re a member of your favorite airline’s rewards program. While rewards programs have a surprisingly long history (the first was launched in the 1800s), airlines have been the steady leaders and innovators in loyalty programs since 1981.

In a time when a lot of people are asking “I just need to get to point A from point B — how cheaply can I do it?” loyalty programs have been crucial to help airlines stand apart from their competitors and generate a legion of followers who choose that airline before any others.

The reasons for airline loyalty success fall into three categories:

  1. Lack of anxiety
  2. Comfort
  3. Creating a journey

Not only does an airline’s loyalty app provide members information about flight options or flight delays, it can even provide detailed information about luggage; Delta now sends out text alerts when members’ luggage has been loaded onto each leg of a flight.

Comfort can certainly be hard to come by on a flight, but many airlines allow loyalty members to earn seats with greater legroom or even earn seats in business or first class.

And, certainly, a flight is a journey in itself, but airline loyalty programs also create a clear, measureable, and compelling journey from one tier of membership to the next.

As you likely already suspect, loyalty programs are very successful for airlines. In fact, some loyalty programs are actually valued at more than the airlines themselves!

So, how can you use these airline innovations for your restaurant?

We’ve put together a free, on-demand webinar called “Look to the Skies: Airline Loyalty Innovations That Will Transform Your Restaurant” to answer that very question.

In the webinar, we dig deeper into just how airlines’ loyalty programs have made them so “sticky” for consumers. Then, we talk about how you can take the most successful elements of these loyalty programs and incorporate them into your own loyalty programs.

Click here to watch our free, streaming webinar now.

Loyalty’s Impact upon Uncle Julio’s – Award Winning Advice from Paul Marrero

Today we caught up with Systems Administrator Paul Marrero of Uncle Julio’s, the person behind the award-winning campaign that Uncle Julio’s was recognized for today with a 2017 Loyaltees Award. Paul offered some additional insight on how he’s leveraging Paytronix and the Uncle Julio’s loyalty platform to make an impact. 

Paytronix: Congratulations Paul, on Uncle Julio’s recognition as a 2017 Loyaltees Award winner. Thanks for taking the time to tell us a bit more about your loyalty platform today. As the System Administrator for Uncle Julio’s, you are the person responsible for designing the loyalty program, or the Uncle Julio’s Loyalty Czar as we’ve heard you called.

Paul: Thanks, the Uncle Julio’s team is honored by the recognition.

Paytronix: In talking with you about the Uncle Julio’s loyalty program, you mentioned having done away with your old email club in the process. How has the Paytronix platform replaced your previous email solution and how are you leveraging the integration of email and loyalty today? […]

Why Do Guests Stop Visiting Restaurants? (It’s Not Always the Food or the Service)

When you notice a slowdown at your restaurant — quieter Saturday nights, lower check totals, fewer filled tables – you may think it’s because of your food or service. After all, the reason customers aren’t returning must be one of those two things, doesn’t it?

Well, focusing on just food or service overlooks a crucial third pillar of any successful restaurant: its technology. From the way you construct emails to your mobile app or website, technology plays a big role in how guests perceive your brand. And if you stay ahead of the curve when it comes to implementing new guest engagement technology, you can connect with guests in ways that separates you from the competition.

Unfortunately, some restaurant owners who implemented technology with the best intentions and believe they’re applying best guest engagement are often making critical mistakes. In many cases, the way restaurants use technology to engage with customers is what’s driving those customers away.

Here are five ways your guest engagement technology might be causing more harm than good. […]