Archive for the “Uncategorized” Category

Why a Gamified Loyalty Program Keeps Me Coming Back to Buffalo Wild Wings®

Last night the Golden State Warriors defeated the Cleveland Cavaliers 113-91 in Game 1 of the NBA Finals. As a result, I’ll be watching Game 2 at Buffalo Wild Wings.

The last time I visited the chicken wing/sports bar concept I played the Spin & Win game on the Blazin’ Rewards app. This is a gamified component of the brand’s loyalty program and members like myself have an opportunity to play every time they visit during the NBA postseason. Each visit allows one “spin” in the app. Every spin reveals a team with an upcoming playoff game. If that team wins its next game, the guest earns 100 bonus points towards a reward.

When I played during a lunch visit earlier in the week, my spin landed on the Warriors. When they won last night, I earned 100 points, giving me enough currency to earn a free entrée. Now I can’t wait to go back for Game 2 this weekend so I can redeem my reward and play again to give myself a shot at 100 more points. […]

Dos and Don’ts of a Successful Reward Program

Most convenience stores share similar reasons for having a reward program – such as improving profitability and enticing customers to make incremental sales – but all reward programs are not created equal, and a one-size-fits-all approach may not produce the outcomes that retailers want.

During the webinar “Dos and Don’ts of a Successful Reward Program,” I discussed reward program practices that c-store retailers should adopt, as well as ones that they should be cautious of implementing.

Here are some of the dos and don’ts of a successful reward program: […]

Kristen House Recognized with New Hospitality Technology Award for 2017 Top Women in Foodservice Technology

March 6, 2017

Three Questions with HT’s 2017 “Rising Star” Award Recipient

Today we have the honor of sharing an important award recognition bestowed upon one of our own employees. Hospitality Technology (HT) magazine has recognized Kristen House as a winner in the first annual Top Women in Foodservice Technology Awards. This program recognizes an inaugural class of women for making a significant impact in the food-service technology industry—re-imagining how things are done in restaurants while demonstrating excellence in leadership, inventiveness and skill.

As the head of messaging for Paytronix (and of mobile products before that), Kristen House has worked directly with many of our clients and partners who have experienced first-hand what impact she’s having upon their mobile strategy. Kristen has helped move multiple retailers and restaurant chains onto a multi-channel platform that has allowed them to embrace new technologies, such as geofencing and mobile messaging.

Within the company, Kristen’s recent efforts led to the development of the Paytronix Campaign Center’s survey capabilities, delivering an innovative messaging platform that enables retail and restaurant marketers to elicit feedback from their customers and quickly respond to customer sentiments and adjust their offerings accordingly.

“We were thrilled to be faced with the task of culling through so many deserving nominations of highly qualified women in the food-service technology industry,” said Dorothy Creamer, editor, HT magazine, in an article announcing the winners. “The achievements of all the nominees are truly outstanding and we will be paying attention to what the future holds for each of them.”

The HT awards were created to pay homage to women from up-and-coming innovators to high-achieving mentors who continue to inspire. Kristen has been recognized with a “Rising Star” award for demonstrating leadership and making a mark in food-service technology at an early stage in her career.

As a winner, Kristen House is profiled in this month’s March 2017 issue of Hospitality Technology. Read the feature here. She’ll also be recognized during a formal awards program at the 22nd annual Multi-Unit Restaurant Technology Conference (March 7-9, 2017 in Las Vegas).

We sat down today with Kristen for a short interview about the award. Read on for more on the mobile and technology innovations Kristen is spearheading, and for perspective on what it means to be honored with a Top Women in Foodservice Technology Award.

Michelle Tempesta:

Until recently, you were the mobile product manager at Paytronix. In this capacity you shepherded the introduction of new capabilities, such as geofencing and refer-a-friend, into the mobile platform. In just four years at the company, you built innovative features into an app that more than 65 Paytronix customers launched. What were some of the most exciting technologies you worked with in that role?

Kristen House:

We designed our mobile apps to help our clients bring a mobile experience to market efficiently, without the heavy price tag of custom applications. The apps include a larger number of features, are scalable across multiple merchants, and are updated often. I have very much enjoyed watching the apps evolve into a broader mobile platform, which includes a wide variety of mobile messaging options, hosted mobile-friendly websites, and payment capabilities.

In 2015, I helped introduce geofencing capabilities to the Paytronix app. Paytronix Geofencing enables restaurants to leverage geographic data on program members who are in the vicinity of a restaurant. As a member crosses the virtual “fence” around a specific store, the geofencing module surfaces a message to their smartphone that reminds them to use rewards they’ve earned or to come in to try their favorite drink. Because each message is integrated into the rewards platform, retailers and restaurants ensure that each offer is segmented appropriately. For example, a free coffee message will only be sent to members who have a free coffee on their account. Geofence messaging has enabled customers like the Elephant Bar restaurant chain to send messages to rewards members when they are nearby a location. In a review of three 2015 campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.

Also, in January 2016, I initiated collaboration with California Pizza Kitchen (CPK) CIO Andy Mai on the development of a next-generation CPK v2.0 mobile app. Like the previous version of the CPK app, it is integrated with the Paytronix Rewards Platform, a foundation which underlies the entire CPK Pizza Dough Rewards program.  The app also integrates directly into CPK’s Aloha cloud-based POS platform.

Michelle:

In your new role as messaging products manager, what new messaging innovations are you driving, and how are your clients benefiting from these new tools and associated data?

Kristen:

In my new role I work closely with the Paytronix install base to help them become more powerful and relevant with their messaging strategy. Managing the Paytronix Campaign Center, we provide a centralized user interface that enables users to manage all campaigns in one place. I’ve been able to enhance the combination of campaign tools, data at the user’s fingertips, and messaging options that enable marketers to learn quickly and act instantly.

Additionally, it has been a pleasure to keep infusing new value into the Paytronix messaging platform. Our new one-to-one survey suite allows marketers to elicit guest feedback within a single platform. Marketers can avoid the complications and time consumption of creating, deploying, analyzing and rewarding behavior across multiple systems. Whether triggered upon close of a check or sent in a custom campaign, this new tool set brings the customer data to the marketer more quickly. As a result, marketers can gather preferences directly from customers, build rich customer profiles, quickly respond to customer sentiments and adjust their offerings accordingly. To date, users have seen a near tenfold increase in the percentage of guest responses when compared with traditional survey calls to action typically found at the bottom of the guest’s receipt.

The Campaign Center, survey tools, white-label mobile apps, and geofencing messaging enable brands to be agile marketers – which means, they learn fast, deploy smarter campaigns, and deliver exceptional positive financial results.

Michelle:

This is a new award program for Hospitality Technology that celebrates the accomplishments of women who are innovators in a historically male-driven space. What does this honor mean to you?

Kristen:

In reality, I share this honor with the terrific colleagues who work hard to deliver the best features each day. I hope this will inspire other women to be a formidable presence in the technology space, even early on in their careers. It’s a dream come true to be recognized alongside some of the inspiring women in the field, including Anita Klopfenstein of Panera Bread and Stephanie Nardini of Jersey Mike’s.

You Are Busy, Segmentation Should Not Take Up Your Day!

How many times have you sat at your desk watching the results of a campaign you were excited to roll out, only to see those stats flat line, or worse, nosedive into a negative return on investment? Without a doubt it is the defining moment of any marketer’s career. It becomes that “aha” moment where you can say, “I probably should have segmented the audience for this campaign.”joelblog

Segmentation has long been a core component of Paytronix’s 1-to-1 marketing platform. Studies show that segmentation is a vital tool in any marketing promotion, as relevant communication drives 18% more revenue than broadcast communication. In fact, […]