Archive for the “Tech Talk” Category

The Webinar Warrior Showdown returns Tuesday, June 6

The Webinar Warrior Showdown was so successful last summer that we’re doing it all again! Starting this Tuesday, June 6 at 1:00 EDT, you’ll receive a chance to win a fantastic grand prize that will change your business forever. All you have to do is join us for as many of our weekly live, thought-provoking webinars as you and your team can in the months of June and July. The organization with the most webinar attendees will win a free, one-day loyalty workshop with the Paytronix Data Insights team sometime this fall.

Data Insights manager Lee Barnes will lead the workshop for the winning group. Lee has helped dozens of brands launch and manage their rewards programs. His undergraduate degree in Mathematics and MBA from Harvard Business School gives him the unusual ability to execute complex analyses and translate the results into ideas that business leaders can use. The lucky organization that wins the Webinar Warrior Showdown will receive free access to his impressive wealth of knowledge – a value of over $10,000. […]

Why Do Guests Stop Visiting Restaurants? (It’s Not Always the Food or the Service)

When you notice a slowdown at your restaurant — quieter Saturday nights, lower check totals, fewer filled tables – you may think it’s because of your food or service. After all, the reason customers aren’t returning must be one of those two things, doesn’t it?

Well, focusing on just food or service overlooks a crucial third pillar of any successful restaurant: its technology. From the way you construct emails to your mobile app or website, technology plays a big role in how guests perceive your brand. And if you stay ahead of the curve when it comes to implementing new guest engagement technology, you can connect with guests in ways that separates you from the competition.

Unfortunately, some restaurant owners who implemented technology with the best intentions and believe they’re applying best guest engagement are often making critical mistakes. In many cases, the way restaurants use technology to engage with customers is what’s driving those customers away.

Here are five ways your guest engagement technology might be causing more harm than good. […]

Quick Call with CPK on ‘Mobile First’ Marketing Program

Last week, California Pizza Kitchen (CPK) introduced version 2.0 of its Pizza Dough® Rewards mobile app, a new mobile app built in concert with rewards systems provider Paytronix Systems, Inc.  CPK has rolled  out v2.0 of its mobile app to 197 of its company-owned locations in the United States. CPK operates 300 restaurants in 16 countries.

We recently spoke with CPK CIO Andy Mai and Senior Vice President of Marketing Ashley Ceraolo to find out more about the new mobile app.

Tell us what’s new in version 2.0 of the CPK Pizza Dough Rewards app.

Andy Mai: We’ve recently introduced v2.0 of our mobile app. It’s the primary guest engagement vehicle of the CPK Pizza Dough® Rewards program. The app was designed from the bottom up to enhance our guests’ experience with an easy-to-navigate home screen, pay-at-table functionality, and the ability to access and redeem rewards.

Why did CPK believe it needed to overhaul its Pizza Dough Rewards app from the ground up?

Ashley Ceraolo:  More than 80% of our guests engage […]

You Are Busy, Segmentation Should Not Take Up Your Day!

How many times have you sat at your desk watching the results of a campaign you were excited to roll out, only to see those stats flat line, or worse, nosedive into a negative return on investment? Without a doubt it is the defining moment of any marketer’s career. It becomes that “aha” moment where you can say, “I probably should have segmented the audience for this campaign.”joelblog

Segmentation has long been a core component of Paytronix’s 1-to-1 marketing platform. Studies show that segmentation is a vital tool in any marketing promotion, as relevant communication drives 18% more revenue than broadcast communication. In fact, […]