Archive for the “Reward Programs” Category

Fuel, Buy, Love. Building Lasting Customer Journeys

I love a compelling story. So much so, I majored in English as an undergraduate…and I’m also a member of two book clubs.

When I went back to school for my master’s in business, I realized that these professors cared about stories just as much as my English professors did – they just called it by another name: the customer journey. Traditionally, marketing experts depicted the customer journey in a linear framework, from awareness to advocacy.

In the early 2000s, McKinsey & Co. revolutionized the notion of customer journeys, unveiling a new non-linear shape. Customers, they said, inhabit a journey “loop,” with four discrete stages: […]

5 Ways to Increase Your Store Traffic

With a decline in convenience store traffic during the first half of 2017, brands are looking for new ways to get customers to come into the store more frequently. There are many ways to increase store traffic, from implementing a loyalty program to simple promotions for discounted fuel and in-store products. But what are some of the ways you can increase your store visits in the short and long-term? 

 

Here are five ways that you can attract new visitors and generate more loyalty from your customers. […]

Building Blocks of a Core Program

The purpose of a rewards program is to change your customers’ behavior, getting them to visit more often and/or make more purchases.

The methods for changing these behaviors are broken into two elements: the core program and the layers and promotions.

The core program is the foundation of your rewards program and its “published” piece. It consists of what customers see promoted in your store, what they talk about, and what they compare with your competitors’ loyalty programs.

There are six building blocks of a core program, and they can be implemented on their own or in combination: […]

Boost Customer Loyalty with Enhanced Apple Pay Integration

Guests have an easy, secure, private way to pay and pass their loyalty identification in one NFC tap.

The speed of Apple Pay can now be combined with an incredible convenient loyalty experience for all Paytronix customers.  The recently completed integration of Apple Pay with the Paytronix Rewards Platform promises easy, secure and private mobile payments that simultaneously record loyalty data in a single NFC tap that’s fast and convenient.

Paytronix demonstrated its Apple Pay capabilities at the NRA Innovation Summit Apple Partner Showcase on October 26th, in Austin Texas.

Some of the benefits that Apple Pay brings to restaurants, retailers and end users include:

Convenient Guest ID. With the NFC Apple Pay integration, guests tap their phones not only pay, but also deliver their loyalty identifier and redeem rewards. […]