Archive for the “Restaurant Marketing” Category

3 Considerations When Naming a Rewards Program

IMG_4574Bravo Brio Restaurant Group (BBRG) has at last found the right rewards rhythm after launching, testing, and then relaunching its rewards program. After putting a lot of resources into discovering what works best for their audience, BBRG’s program structure now suits the needs of its customers. The catchy name seamlessly ties everything together: Eat, Repeat, Reward. Naming a rewards program is a delicate task, and BBRG totally nailed it on all fronts. Here’s why: […]

Using Instagram as a Restaurant Marketing Tool: Advertising

LEYE instaYou might have already heard the big news: Instagram has finally switched on its advertising API (application programming interface). Gone are the days of the exclusive opportunity that entailed paying upwards of $200,000 to join an elite group of marketers advertising on the social site. Now, virtually anyone can post an ad on Instagram.

At first, the whole idea might seem silly. Why pay for an ad on Instagram when you can make an account to market your brand for free? Having an account is a fun and personal way to attract users to your brand, but that’s just it – you have to hope the users will come to you. Inbound strategies have their own advantages, but there’s something to be said for an outbound strategy on Instagram. Instead of hoping that some of your target market might come across your content, paying for an ad allows you to control exactly who sees ityou know your content is being delivered only to the right audience. And, with regards to the bottom line, advertising on Instagram has a big payoff: it’s home to hundreds of millions of young, affluent users, and it’s been accredited as the fastest-growing social site on the market. For Lettuce Entertain You Enterprises (LEYE), Social Media Coordinator Ryan Meyers says “Instagram is definitely targeting those millennials. You want to be where your guests are and we think a lot of our guests are on Instagram.” Out of any digital advertising aimed at the masses, this is one of the most promising places to put your money.

But of course, the performance of your ad relies heavily on your own strategic efforts. If you’ve decided that advertising on Instagram is the right opportunity for your company, here are some tips for putting it into action: […]

Using Instagram as a Restaurant Marketing Tool: Running Contests

Dennys InstaOne of the simplest, cheapest ways to increase guest engagement and foster meaningful relationships in today’s world is to run promotions and contests on social media platforms. Promotions and contests excite fans about what your brand can offer them, and using Instagram makes it so easy for fans to participate. Creating the content for these campaigns doesn’t have to be complicated – according to Senior Director of Brand Engagement Erik Jensen, Denny’s (already well-versed in using mobile marketing) aims to authenticate their Instagram content by “taking conversations that happen in a diner booth and bringing it online.” Here’s how to optimize engagement and foster real customer relationships with Instagram promotions and contests:

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Using Instagram as a Restaurant Marketing Tool: The Basics

California Pizza Kitchen's Instagram profile.

Your most loyal guests are likely your biggest brand advocates. They are the loyalty program members who recommend your brand without being asked, who enthusiastically share their experiences with your restaurants because they want others to know about you. Do you know where to find these precious customers? With the rise of social media, restaurants can finally identify and engage with these brand advocates online. In the social space, Twitter and Facebook are two of the powerhouses, but now another channel has proven its business value.

Today, 86% of top brands have Instagram accounts. Does this include you? It should. With over 200 million monthly users, 60 million photos shared each day, and 1.6 billion likes per day, Instagram is considered one of the fastest growing social networks. If these numbers aren’t enough proof, here’s why your restaurant should be on Instagram: […]