Archive for the “Restaurant Marketing” Category

How Loyalty Drives Visits for Garbanzo Mediterranean Fresh

Devin Handler, the director of marketing for Garbanzo Mediterranean Fresh, joined us and shared some insights on how the company’s loyalty program is driving visits.

Paytronix: Tell us about you and Garbanzo Mediterranean Fresh.

Handler: Garbanzo is a 20-unit quick-casual concept based in Denver, Colorado. High-growth mode is our MO, as we come off of 2017 having increased same-store sales by 6.5%.

Our marketing mix includes radio, print, and, of course, our loyalty program. The driver that stands out among the mix is what we can do with the more than 100,000 members of our V.I.B. [Very Important Bean] Rewards Program.  

I came to Garbanzo a little more than a year ago from Qdoba Restaurant Corporation, where I was director of field marketing for five years and, before that, brand manager for almost two years. I have been working in restaurant marketing since 2010. […]

Lifetime Loyalty and Engagement Playbook

Utilize a strategic framework and leverage adaptable guest engagement tools to operationalize guest loyalty in an ever-changing marketplace. MonkeyMedia and The Catering Institute offer a playbook for today’s unprecedented consumer demand for takeout, delivery and catering – the off-premise paradigm shift.

We recently invited Erle Dardick and Mo Asgari of The Catering Institute and Monkey Media Software to join Paytronix in a discussion on building lifetime loyalty, with a focus on the guest engagement tools helping today’s brands earn loyalty and repeat business. The conversation explored which brands are the best at leveraging technology to keep customers engaged. We discussed how the strategy must evolve to follow guests through the various stages of their lives.

Erle and Mo provided a playbook for tapping into today’s unprecedented consumer demand for takeout, delivery, and catering—the off-premise paradigm shift. […]

The Biggest Restaurant Marketing Trends of 2018

Let’s face it –  last year was a challenge for the restaurant space. Whispers of an industry recession persisted throughout much of 2017 and same-store sales growth halted for many prominent brands. You’ve probably spent most of this new year wondering what your brand can do to thrive in 2018, and the best place to start is by identifying the trends that will dominate the industry landscape in the next 11+ months.

A panel of restaurant marketing experts who specialize in fields from customer data analysis to guest engagement program design recently offered their opinions on what will be the biggest restaurant marketing trends in 2018. Here are a few that you should be mindful of: […]

Speak With Authority. Use Your Data.

It’s never wise to blindly follow someone just because they speak with authority. You expect them to be able to support their position with more than anecdotal evidence. Paytronix works overtime, gathering and segmenting customer data to inform your decisions, so you can present your campaign and promotion ideas with authority.

When you create account filters in the Paytronix Campaign Center, you can segment your customers and guests in more than 50 different dimensions. There are Activity choices that include the guest’s last activity date, their gift card expiration, the store used and much more. You can select based on Enrollment data, like date, store, or source, or filter based on Profile information like age, postal code, or anniversary date. Based on the traditional 80/20 rule, however, we suspect most of our end users are only taking advantage of a subset of what we make available. With so many options, it’s not surprising. Today there’s one dimension that we’d like you to take a closer look at—Scoring.   […]