Archive for the “Restaurant Industry” Category

Apple and Panera at NRF

Today, Paytronix customer Blaine Hurst, President & CEO, Panera Bread, is presenting Panera’s new ApplePay capabilities alongside Jennifer Bailey, Vice President, Internet Services, Apple Pay, in a session on “delivering the modern shopping experience” at the NRF Big Show 2018 in New York City.

As we explained in the Paytronix Blog “Boost Customer Loyalty with Enhanced Apple Pay Integration”:

“The speed of Apple Pay can now be combined with an incredible convenient loyalty experience for all Paytronix customers. The recently completed integration of Apple Pay with the Paytronix Rewards Platform […]

Guest Engagement Lessons from Restaurants

The convenience store industry is going through a transformation where retailers are becoming competitors in the foodservice space, but there is still a lot that c-stores can learn from restaurants when it comes to customer engagement. By learning more about their customers and leveraging the data, c-stores can build loyalty and earn increased visits and spend from their customers.

How can c-stores achieve the level of customer engagement that restaurants have been able to get? There is a shift in the way brands think about their marketing, moving from category-centric to customer-centric, meaning instead of thinking about how to sell more of a product you think about who is buying those products. A customer-centric approach still revolves around selling more products, but it also means delving into who is buying them and why.

To move to a customer-centric approach, c-store marketers need to think about three main things: […]

The Greatest Potential for Improvement

At this year’s PXUX I lead about 75 people in a paper airplane making experiment. With simple instructions, “just make a paper airplane that can fly the furthest – no balls of paper” the crowd stepped up to the line one by one to see their work take flight. They were highly competitive.

The shortest distance was actually minus about two feet as the craft took a quick turn in the opposite direction, if you can believe it. The longest distance was about thirty feet. Nearly twenty percent of the aeronautical wonders made it at least twenty feet, while the lion’s share of them made it between one foot and twenty feet. Check out the picture to the left.

I then posed the question, “if you had 15 seconds to choose a paper airplane that was not yours, modify it and launch it, and then measure how much further (or less far) it flew than last time, which would you pick? What if I paid you $10 for every foot further that it goes than last time? And, you have to pay $5 per foot if it doesn’t go as far as last time. Which piece of folded paper would you pick to improve?”  […]

Fuel, Buy, Love. Building Lasting Customer Journeys

I love a compelling story. So much so, I majored in English as an undergraduate…and I’m also a member of two book clubs.

When I went back to school for my master’s in business, I realized that these professors cared about stories just as much as my English professors did – they just called it by another name: the customer journey. Traditionally, marketing experts depicted the customer journey in a linear framework, from awareness to advocacy.

In the early 2000s, McKinsey & Co. revolutionized the notion of customer journeys, unveiling a new non-linear shape. Customers, they said, inhabit a journey “loop,” with four discrete stages: […]