Archive for the “Opinions” Category

How to Fix the Problems with Loyalty Programs

Loyalty programs are a great way to retain customers and keep them coming back to the store time and time again. In fact, by increasing customer retention by just 5 percent, brands can increase profits by 25 to 95 percent, which is why loyalty programs are a go-to marketing source. But there is one major problem with today’s loyalty programs – there has been a 2 percent decline in overall active member rates which leads to slower growth and profits for brands.

What is causing this decline in active participation, and how can brands turn it around to fix this problem?

There are a couple of new insights that help shed a light on the cause of this decline and the tactics that can mitigate and even turn around loyalty programs so they are profitable and engaging to customers. […]

Why Customer Experience is Always an Uphill Battle: 5 Marketing Lessons from Miley Cyrus

If you have a teenage daughter or follow Liam Hemsworth’s life, then you probably recognize the title of this blog, which was inspired by “The Climb,” one of the many Miley Cyrus hit songs. I’m going to let you in on a little secret: Miley Cyrus is a marketing genius. But you don’t have to take my word for it – Business Insider, Huffington Post, and Entrepreneur Magazine all know that Miley Cyrus has some serious marketing chops.

 

Below are five lessons any marketer can take from Miley and apply to their own brand.

 

78% of millennials prefer experiences over things

"There's always gonna be another mountain,
I'm always gonna wanna make it move,
Always gonna be an uphill battle,
Sometimes I'm gonna have to lose."

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1. Create an Experience for Your Guests - Miley Cyrus doesn’t just sing in front of a microphone on stage. In true pop culture fashion, her concertgoers are immersed in an overstimulating, audio-visual experience that includes synchronized dancing, elaborate props, costume changes, and much more. This is because Miley understands that 78% of millennials prefer experiences over things.* She leverages the tools at her disposal to create the best experience for her fans. *Source: Eventbrite
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What Your Brand Can Learn from Airline Loyalty Programs

What’s your favorite airline? If you’re like most Americans, a name popped in your head as soon as you read that question. If you can’t name just one, you can probably name two or three that you like.

Also like most Americans, it’s likely that you’re a member of your favorite airline’s rewards program. While rewards programs have a surprisingly long history (the first was launched in the 1800s), airlines have been the steady leaders and innovators in loyalty programs since 1981.

In a time when a lot of people are asking “I just need to get to point A from point B — how cheaply can I do it?” loyalty programs have been crucial to help airlines stand apart from their competitors and generate a legion of followers who choose that airline before any others.

The reasons for airline loyalty success fall into three categories:

  1. Lack of anxiety
  2. Comfort
  3. Creating a journey

Not only does an airline’s loyalty app provide members information about flight options or flight delays, it can even provide detailed information about luggage; Delta now sends out text alerts when members’ luggage has been loaded onto each leg of a flight.

Comfort can certainly be hard to come by on a flight, but many airlines allow loyalty members to earn seats with greater legroom or even earn seats in business or first class.

And, certainly, a flight is a journey in itself, but airline loyalty programs also create a clear, measureable, and compelling journey from one tier of membership to the next.

As you likely already suspect, loyalty programs are very successful for airlines. In fact, some loyalty programs are actually valued at more than the airlines themselves!

So, how can you use these airline innovations for your restaurant?

We’ve put together a free, on-demand webinar called “Look to the Skies: Airline Loyalty Innovations That Will Transform Your Restaurant” to answer that very question.

In the webinar, we dig deeper into just how airlines’ loyalty programs have made them so “sticky” for consumers. Then, we talk about how you can take the most successful elements of these loyalty programs and incorporate them into your own loyalty programs.

Click here to watch our free, streaming webinar now.

Loyalty’s Impact upon Uncle Julio’s – Award Winning Advice from Paul Marrero

Today we caught up with Systems Administrator Paul Marrero of Uncle Julio’s, the person behind the award-winning campaign that Uncle Julio’s was recognized for today with a 2017 Loyaltees Award. Paul offered some additional insight on how he’s leveraging Paytronix and the Uncle Julio’s loyalty platform to make an impact. 

Paytronix: Congratulations Paul, on Uncle Julio’s recognition as a 2017 Loyaltees Award winner. Thanks for taking the time to tell us a bit more about your loyalty platform today. As the System Administrator for Uncle Julio’s, you are the person responsible for designing the loyalty program, or the Uncle Julio’s Loyalty Czar as we’ve heard you called.

Paul: Thanks, the Uncle Julio’s team is honored by the recognition.

Paytronix: In talking with you about the Uncle Julio’s loyalty program, you mentioned having done away with your old email club in the process. How has the Paytronix platform replaced your previous email solution and how are you leveraging the integration of email and loyalty today? […]