Archive for the “Loyalty” Category

Why a Gamified Loyalty Program Keeps Me Coming Back to Buffalo Wild Wings®

Last night the Golden State Warriors defeated the Cleveland Cavaliers 113-91 in Game 1 of the NBA Finals. As a result, I’ll be watching Game 2 at Buffalo Wild Wings.

The last time I visited the chicken wing/sports bar concept I played the Spin & Win game on the Blazin’ Rewards app. This is a gamified component of the brand’s loyalty program and members like myself have an opportunity to play every time they visit during the NBA postseason. Each visit allows one “spin” in the app. Every spin reveals a team with an upcoming playoff game. If that team wins its next game, the guest earns 100 bonus points towards a reward.

When I played during a lunch visit earlier in the week, my spin landed on the Warriors. When they won last night, I earned 100 points, giving me enough currency to earn a free entrée. Now I can’t wait to go back for Game 2 this weekend so I can redeem my reward and play again to give myself a shot at 100 more points. […]

Dos and Don’ts of a Successful Reward Program

Most convenience stores share similar reasons for having a reward program – such as improving profitability and enticing customers to make incremental sales – but all reward programs are not created equal, and a one-size-fits-all approach may not produce the outcomes that retailers want.

During the webinar “Dos and Don’ts of a Successful Reward Program,” I discussed reward program practices that c-store retailers should adopt, as well as ones that they should be cautious of implementing.

Here are some of the dos and don’ts of a successful reward program: […]

How to Capitalize on Sports Fandom — Even If You’re Not a Sports Bar

How do sports impact restaurants — and even the revenue of non-sports-theme restaurants? Here are a few quick statistics: When Lebron James returned to Cleveland and the Cavaliers, the city saw a 30%-200% increase in local restaurant revenue.

His return boosted restaurant revenue all year long, including during winter, Cleveland’s traditional restaurant off-season.

Experts estimate that his return was worth $500 million to the city of Cleveland.

Sports mean big money for the restaurant industry — with or without your city’s own Lebron James.

But it’s likely that if you’re not a sports bar or sports-themed restaurant, you may have viewed sports promotions as outside of your purview. Not only is that a mistake, but it’s a costly one.

The sports industry is worth $73 billion and growing. In a nutshell, there are four ways to take advantage […]

What Your Brand Can Learn from Airline Loyalty Programs

What’s your favorite airline? If you’re like most Americans, a name popped in your head as soon as you read that question. If you can’t name just one, you can probably name two or three that you like.

Also like most Americans, it’s likely that you’re a member of your favorite airline’s rewards program. While rewards programs have a surprisingly long history (the first was launched in the 1800s), airlines have been the steady leaders and innovators in loyalty programs since 1981.

In a time when a lot of people are asking “I just need to get to point A from point B — how cheaply can I do it?” loyalty programs have been crucial to help airlines stand apart from their competitors and generate a legion of followers who choose that airline before any others.

The reasons for airline loyalty success fall into three categories:

  1. Lack of anxiety
  2. Comfort
  3. Creating a journey

Not only does an airline’s loyalty app provide members information about flight options or flight delays, it can even provide detailed information about luggage; Delta now sends out text alerts when members’ luggage has been loaded onto each leg of a flight.

Comfort can certainly be hard to come by on a flight, but many airlines allow loyalty members to earn seats with greater legroom or even earn seats in business or first class.

And, certainly, a flight is a journey in itself, but airline loyalty programs also create a clear, measureable, and compelling journey from one tier of membership to the next.

As you likely already suspect, loyalty programs are very successful for airlines. In fact, some loyalty programs are actually valued at more than the airlines themselves!

So, how can you use these airline innovations for your restaurant?

We’ve put together a free, on-demand webinar called “Look to the Skies: Airline Loyalty Innovations That Will Transform Your Restaurant” to answer that very question.

In the webinar, we dig deeper into just how airlines’ loyalty programs have made them so “sticky” for consumers. Then, we talk about how you can take the most successful elements of these loyalty programs and incorporate them into your own loyalty programs.

Click here to watch our free, streaming webinar now.