Archive for the “Inside Paytronix” Category

Amp Up Your Marketing Strategy

PXUX_Logo_StackedThe Paytronix User Experience (PXUX) is more than just a conference. It is an opportunity to chat with peers, learn about the future of guest engagement, and expand your perception of what is achievable using the Paytronix platform. Over the course of two days, you won’t just hear about the future of 1-to-1 marketing, you will also learn about practical steps that you can take to increase the value of your customers.

Don’t take our word for it, hear what some of last year’s attendees got out of PXUX 2015:

 

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The Newest Customer Feedback Tool

Picture this: Immediately after a customer buys a sandwich at one of your locations, her smartphone buzzes with an email inviting her to take a survey about her purchase experience. As soon as she submits her responses, your marketing team knows how she felt about the food and service quality, how likely she might be to purchase that same sandwich again, and more!Survey

Surveys can be used to gather data and build rich customer profiles. Customer responses enhance the marketer’s view of their customers, which in turn allows for smarter marketing. Segmentation suddenly becomes a clear, more data-driven process, which in turn helps your team deploy more relevant offers and promotions. And of course, more relevance means better customer relationships and more revenue!

While there are many survey providers out there, the new Paytronix Survey Center is the best option for current users of the Paytronix Messaging solution. There are many benefits to taking advantage of this new tool: […]

7 Reasons to Attend the Paytronix User Experience That Your Boss Can’t Ignore

If you use the Paytronix platform, are looking to re-invigorate your marketing strategy, or are looking for help to make sense of your customer data, put the 2016 Paytronix User Experience (PXUX) on your calendar. From August 24th – 25th Paytronix’s home city of Boston will be the epicenter of insight, discussion, and networking about loyalty programs, mobile marketing, messaging, and more!PXUX.CG

Not sure if PXUX is right for you? Check out and share our top seven reasons to attend PXUX:

1) Tailor your experience with relevant breakout sessions

We’ll have subject-matter experts on hand from our customer service, product, and engineering team to host deep-dive conversations on a number of topics. Think of this as “everything you wanted to know but were afraid to ask.” This is your chance to […]

What in the World is PentahoWorld?

Andrew_Pentaho_Thumbnail1Visualizing data helps people make decisions. Two years ago, Paytronix discovered Pentaho – the world’s leader in providing environments for end users to discover data insights in a self-service software set. A multi-tenant solution, Pentaho is employed within the Paytronix software to help users visualize and analyze loyalty and gift card data. Users can log in to the merchant interface and use many dashboards and analyzers that are offered under our core product. In addition, our Data Insights team produces further dashboards and analyzers for clients to take a deeper dive into specific loyalty program questions such as movement between guest segments, fraud, and more.

Over the years, Pentaho has developed an appreciation for Paytronix’s innovative application of its product and asked us to share our experiences with its clients and prospects at its first-annual User Conference, PentahoWorld.

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