Archive for the “Inside Paytronix” Category

Speak With Authority. Use Your Data.

It’s never wise to blindly follow someone just because they speak with authority. You expect them to be able to support their position with more than anecdotal evidence. Paytronix works overtime, gathering and segmenting customer data to inform your decisions, so you can present your campaign and promotion ideas with authority.

When you create account filters in the Paytronix Campaign Center, you can segment your customers and guests in more than 50 different dimensions. There are Activity choices that include the guest’s last activity date, their gift card expiration, the store used and much more. You can select based on Enrollment data, like date, store, or source, or filter based on Profile information like age, postal code, or anniversary date. Based on the traditional 80/20 rule, however, we suspect most of our end users are only taking advantage of a subset of what we make available. With so many options, it’s not surprising. Today there’s one dimension that we’d like you to take a closer look at—Scoring.   […]

Brand Insights and Paytronix Highlights from PXUX 2017

With a focus on achieving “Peak Performance,” the two-day, interactive conference was largely driven by Paytronix users who shared the design, execution, and results of their high-impact marketing programs. Here are the highlights:

Emily Mallory of Forward Corporation described the ridiculous results her employee incentive program achieved for the convenience store brand’s loyalty launch. A fifth-generation owner of Forward Corporation, Emily shared how her team sparked engagement among store clerks to drive program enrollment. Contests and incentives gave the cashiers the motivation and focus needed to hit high enrollment numbers – contributing to the program’s impact on the convenience-restaurant-hotel chain.

Keith Conseco of Captain D’s explained how the seafood restaurant revitalized its brand, using loyalty data to connect with customers. The director of marketing strategy and insights at Captain D’s, Keith shared the brand’s evolution story and how it’s navigated the rollout of its loyalty program during his presentation.  “Many of the issues at Captain D’s are very similar at my company so it was relatable and helpful!” shared one attendee during the event.  […]

The Webinar Warrior Showdown returns Tuesday, June 6

The Webinar Warrior Showdown was so successful last summer that we’re doing it all again! Starting this Tuesday, June 6 at 1:00 EDT, you’ll receive a chance to win a fantastic grand prize that will change your business forever. All you have to do is join us for as many of our weekly live, thought-provoking webinars as you and your team can in the months of June and July. The organization with the most webinar attendees will win a free, one-day loyalty workshop with the Paytronix Data Insights team sometime this fall.

Data Insights manager Lee Barnes will lead the workshop for the winning group. Lee has helped dozens of brands launch and manage their rewards programs. His undergraduate degree in Mathematics and MBA from Harvard Business School gives him the unusual ability to execute complex analyses and translate the results into ideas that business leaders can use. The lucky organization that wins the Webinar Warrior Showdown will receive free access to his impressive wealth of knowledge – a value of over $10,000. […]

Looking Back at PXUX 2016

img_2095For the last few years, I’ve had the pleasure of planning the logistics for PXUX team. Our effort is always rewarded when we look back and recall our client’s case studies of how they’ve succeeded with the Paytronix platform. Additionally, we were able to show off our latest feature innovations in an up-close, personal way so our clients could discover how to continue to amp up their programs.

If you weren’t able to join us this year, I’d like to encourage you to add it to your company’s 2017 plan. Save the date for September 13 & 14, 2017.

If you were to ask me what we did during our two day on the banks of the Charles River, I would answer, “We… […]