Before HuHot found Paytronix scoring, the marketing team would segment guests based upon how many visits a person had made in the past year. That old approach wasn’t perfect, as guests may have visited several times in a short period and then dropped off, so a lapsed guest could look like a frequent visitor. And a guest who may have only visited three times all year would likely be seen as a low-frequency guest, without the context to know all three of those visits took place within the past month.
HuHot uses scoring for smart, agile marketing automation that customizes Paytronix offers for light, medium and heavy user groups. Marketing can target guests with specific offers that drive their desired behavior, to produce incremental revenue. […]
Let’s face it – last year was a challenge for the restaurant space. Whispers of an industry recession persisted throughout much of 2017 and same-store sales growth halted for many prominent brands. You’ve probably spent most of this new year wondering what your brand can do to thrive in 2018, and the best place to start is by identifying the trends that will dominate the industry landscape in the next 11+ months.
A panel of restaurant marketing experts who specialize in fields from customer data analysis to guest engagement program design recently offered their opinions on what will be the biggest restaurant marketing trends in 2018. Here are a few that you should be mindful of: […]
Most convenience stores share similar reasons for having a reward program – such as improving profitability and enticing customers to make incremental sales – but all reward programs are not created equal, and a one-size-fits-all approach may not produce the outcomes that retailers want.
During the webinar “Dos and Don’ts of Successful Reward Programs,” I discussed reward program practices that c-store retailers should adopt, as well as ones that they should be cautious of implementing.
Here are some of the dos and don’ts of successful reward programs: […]
Today, Paytronix customer Blaine Hurst, President & CEO, Panera Bread, is presenting Panera’s new ApplePay capabilities alongside Jennifer Bailey, Vice President, Internet Services, Apple Pay, in a session on “delivering the modern shopping experience” at the NRF Big Show 2018 in New York City.
As we explained in the Paytronix Blog “Boost Customer Loyalty with Enhanced Apple Pay Integration”:
“The speed of Apple Pay can now be combined with an incredible convenient loyalty experience for all Paytronix customers. The recently completed integration of Apple Pay with the Paytronix Rewards Platform […]