Archive for the “Guest Engagement” Category

How to Keep Your Birthday Rewards from Being Party Poopers

Sending your customers rewards as birthday gifts on or around their special day can often be a major win for your brand. They can drive incremental visits and revenue, plus encourage brand loyalty. But just like with birthday gifts, some birthday rewards aren’t so great, and they can leave the recipients with a bad taste in their mouths. After all, everyone remembers a bad birthday gift.

Remember, with a birthday reward, you only have one chance all year to get it right for an individual guest! It’s important to continually try to improve your birthday program throughout the year so that you can make the most of that birthday opportunity. To help you plan your birthday program, we’re going to talk about four ways brands have gotten it wrong — and then we’ll talk about how you can do it better.

Here are four birthday reward deal-breakers: […]

The Webinar Warrior Showdown returns Tuesday, June 6

The Webinar Warrior Showdown was so successful last summer that we’re doing it all again! Starting this Tuesday, June 6 at 1:00 EDT, you’ll receive a chance to win a fantastic grand prize that will change your business forever. All you have to do is join us for as many of our weekly live, thought-provoking webinars as you and your team can in the months of June and July. The organization with the most webinar attendees will win a free, one-day loyalty workshop with the Paytronix Data Insights team sometime this fall.

Data Insights manager Lee Barnes will lead the workshop for the winning group. Lee has helped dozens of brands launch and manage their rewards programs. His undergraduate degree in Mathematics and MBA from Harvard Business School gives him the unusual ability to execute complex analyses and translate the results into ideas that business leaders can use. The lucky organization that wins the Webinar Warrior Showdown will receive free access to his impressive wealth of knowledge – a value of over $10,000. […]

Why a Gamified Loyalty Program Keeps Me Coming Back to Buffalo Wild Wings®

Last night the Golden State Warriors defeated the Cleveland Cavaliers 113-91 in Game 1 of the NBA Finals. As a result, I’ll be watching Game 2 at Buffalo Wild Wings.

The last time I visited the chicken wing/sports bar concept I played the Spin & Win game on the Blazin’ Rewards app. This is a gamified component of the brand’s loyalty program and members like myself have an opportunity to play every time they visit during the NBA postseason. Each visit allows one “spin” in the app. Every spin reveals a team with an upcoming playoff game. If that team wins its next game, the guest earns 100 bonus points towards a reward.

When I played during a lunch visit earlier in the week, my spin landed on the Warriors. When they won last night, I earned 100 points, giving me enough currency to earn a free entrée. Now I can’t wait to go back for Game 2 this weekend so I can redeem my reward and play again to give myself a shot at 100 more points. […]

Dos and Don’ts of a Successful Reward Program

Most convenience stores share similar reasons for having a reward program – such as improving profitability and enticing customers to make incremental sales – but all reward programs are not created equal, and a one-size-fits-all approach may not produce the outcomes that retailers want.

During the webinar “Dos and Don’ts of a Successful Reward Program,” I discussed reward program practices that c-store retailers should adopt, as well as ones that they should be cautious of implementing.

Here are some of the dos and don’ts of a successful reward program: […]