Archive for the “Gift Card Strategy” Category

[Webinar] New Accounting Rules for Gift Card Growth Channels

If you think you know how to uniformly account for discounted gift card sales or the costs associated with all of your sales channels, think again.

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According to new rules from US GAAP and IFRS, the nature of the discount is changing – some of your expenses could be considered a reduction in revenue. Further, the question of when to take the expense and who funds it (your corporate office? Franchisees?) are of central importance.

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