Archive for the “Consumer Insights” Category

Key Takeaways from Loyalty Experts Session at NRA 2016

Slack for iOS Upload (3)The Paytronix team was on site in Chicago earlier this week at the National Restaurant Association (NRA) Show. Similar to last year’s event, the show was chock-full of restaurant brands, vendors, and of course: food.  The bustling energy on the floor inspired us during the four-day event as we shared our customer engagement expertise and swapped stories with other attendees. We were especially grateful to have the opportunity to lead a speaking session with one of our clients, Lettuce Entertain You Enterprises (LEYE).

Lee Barnes, Head of Data Insights at Paytronix, led the session ‘Lessons from Loyalty Program Experts’ alongside Michael Lynch, Director of Loyalty Marketing at LEYE. Barnes is a self-professed data geek who can optimize any loyalty program. Lynch has over 20 years of experience building and managing loyalty programs. With their combined experience, expertise, and wit, this dynamic duo made quite an impression on the 200+ session attendees. In case you missed out, here are the top 5 takeaways from their presentation: […]

The 3 Things Millennials Want from a Rewards Program

two millennialsAt over 75 million strong, millennials dominate the U.S. population. This generation born between 1980 and 1996 holds around $1.3 trillion in spending power, according to Boston Consulting Group, and they haven’t even reached maximum earning power yet. Your brand needs to connect with millennials now – it’s crucial to the future of your business.

Building relationships now with millennials has immediate benefits, but it pays off even more in the long-term. Capture their attention early, and they could remain loyal to your brand for the rest of their lives, even passing on their love of your brand to their children. But, getting their attention now is tricky. […]

3 Considerations When Naming a Rewards Program

IMG_4574Bravo Brio Restaurant Group (BBRG) has at last found the right rewards rhythm after launching, testing, and then relaunching its rewards program. After putting a lot of resources into discovering what works best for their audience, BBRG’s program structure now suits the needs of its customers. The catchy name seamlessly ties everything together: Eat, Repeat, Reward. Naming a rewards program is a delicate task, and BBRG totally nailed it on all fronts. Here’s why: […]