Archive for the “Consumer Insights” Category

The Journey to 1 to 1 Marketing…

June 19, 2014

…Begins with gathering more data about your customers than ever beforbuilding_bridge_to_customer_istock5355437e. We estimate that the average marketer will need about 100X the data they collect today to achieve the relevance their customers expect when interacting with brands through direct message channels.
Information Week’s Executive Editor Doug Henschen has recognized the ingenuity, agility, and thoughtful manner in which Paytronix has built a system and team to handle Big Data while delivering value to you, our clients.

Are Your Guests Ready to Ditch The Plastic Member Card?

Innovations such as mobile apps, Google Wallet, and Apple Passbook, have opened exciting new ways for guests to join and interact with loyalty programs without the use of a plastic membership card. With each new program we launch or upgrade, our clients ask whether their program should have plastic cards, or be entirely digital. Here’s my take on it.

The fact is, there is a large portion of the general public that is not yet ready for a completely digital program. If your goal is to reach the maximum number of guests possible with your program, an all digital program may not be the best fit.  Before you recommend a cardless program to your executive team, consider this:


The Latest Upgrades to Data Insights (for the Non-Technical!)

May 22, 2014

Last week, I posted about the latest enhancements to our mobile product. This week, the theme is still on new features, but for our Data Insights product.graph_from_istock

You don’t learn too much about big data graduating from college with a degree in English! In a few months here, though, I quickly learned exactly how important data is to many industries, and why it’s especially important to restaurants.


How Big Data Can Help You Save on Limited-Time Offers


Corporate leaders tap into all the data they can get their hands on in order to make critical business decisions.

This deep desire for data has sparked a new industry, commonly referred to as Big Data. Until now, that Big Data has been prohibitive for restaurants to gain access to and leverage.

Examples of Big Data triumphing over narrow-view performance indicators—appear everywhere. Here’s just one example: introducing a new menu item.