Archive for the “Consumer Insights” Category

How to Capture Millennial Shoppers

Your brand needs to connect with millennials now – it’s crucial for the future of your business. At over 75 million strong, millennials dominate the U.S. population. This generation, born between 1980 and 1996, holds around $3.4 trillion in spending power in 2018.

The age gap in the millennial generation is the root of many marketing communication challenges. The 22-year olds could be just out of college with irregular daily schedules, limited budgets, and a single relationship status. While on the other end of the spectrum, 38-year old millennials are likely to be married homeowners with children. Do individuals from age 22 to age 38 have enough common characteristics to be lumped together as a single target audience?

Researchers commonly note the generation’s common characteristics as having short attention spans, an expectation for brands to cater to their personal needs, and very busy lifestyles. Basically, it all boils down to this: millennials demand that reward programs are Relevant, Simple, and Convenient. […]

Why Club Programs Work

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or digital punch card for the club program of a convenience store or restaurant.

But knowing that they’re popular and understanding why they’re popular are two different things. Recognizing the appealing aspects of club programs will help you make them even more effective.

CLEAR REWARDS:

As we mentioned in the introduction, it’s hard to find a simpler concept than “buy 3, get 1 free.” Even in the case of “buy 8 gallons of gasoline, get 1 free liter of soda,” there’s a clear correlation between action and reward. That means it’s easy for your customer to understand and easy for your staff to explain.

Equally important, your customer will know where he or she stands on the journey toward that free reward. […]

Attracting the Female Shopper to Your Store

Women are increasingly shopping at convenience stores providing a significant opportunity for c-store operators to capture their interest and generate customer loyalty. In fact, the 2018 Convenience Store News Realities of the Aisle customer study found that 44 percent of women say they shop at a c-store two to three times a week.

With this increase in female shoppers, convenience store marketers should be shifting some of their focus from the typical “Bubba” to how they can increase the basket size and number of visits from women. There are various ways to take advantage of this new influx of female shoppers – from loyalty programs to relevant messages engaging these customers before, during, and after they shop. […]

Lifetime Loyalty and Engagement Playbook

Utilize a strategic framework and leverage adaptable guest engagement tools to operationalize guest loyalty in an ever-changing marketplace. MonkeyMedia and The Catering Institute offer a playbook for today’s unprecedented consumer demand for takeout, delivery and catering – the off-premise paradigm shift.

We recently invited Erle Dardick and Mo Asgari of The Catering Institute and Monkey Media Software to join Paytronix in a discussion on building lifetime loyalty, with a focus on the guest engagement tools helping today’s brands earn loyalty and repeat business. The conversation explored which brands are the best at leveraging technology to keep customers engaged. We discussed how the strategy must evolve to follow guests through the various stages of their lives.

Erle and Mo provided a playbook for tapping into today’s unprecedented consumer demand for takeout, delivery, and catering—the off-premise paradigm shift. […]