A mobile app is an effective tool for engaging guests, particularly in today’s increasingly millennial-based economic landscape. According to Nielsen, two thirds of your overall guests likely own a smartphone and 83 percent of your millennial guests own one. That means, the vast majority of your guests have the means to use your app. But are they?
Unfortunately, the old adage that nothing lasts forever applies directly to the mobile app industry. Nielsen found that 80-90 percent of apps are ultimately deleted. Most are done so rather quickly, as 79 percent of apps never get a third chance to impress users and are deleted after a second try. So the question is, how do you prolong your app’s lifespan on your guests’ devices and ensure your app makes the cut? Below are five suggestions that can help. […]