Millennials will ultimately drive the future success of your organization. They are a massive and diverse group, and as they reach peak earning and spending power, they will become the most important generation in your customer base, if they aren’t already.
Millennials represent more than a quarter of the U.S. population, so earning their loyalty will help maintain your restaurant’s long-term viability. Unfortunately, doing so appears to be a tall order.
This is especially true in the wake of a recent report from the NPD Group, a market information and advisory services provider that found millennials are spending less money at restaurants than they did a few years ago. Today, millennials visit restaurants about 14.5 billion times per year and spend roughly $96 billion annually at food service venues. Both numbers are down from previous years. […]