Stephen Stone
Stephen Stone
Stephen Stone is a content marketing specialist at Paytronix. With a Bachelors Degree from Fitchburg State University and a Masters in Communication Management from Emerson College, Stephen is well-versed in all things communication.

Are millennials spending less at restaurants than in years past?

Millennials will ultimately drive the future success of your organization. They are a massive and diverse group, and as they reach peak earning and spending power, they will become the most important generation in your customer base, if they aren’t already.

Millennials represent more than a quarter of the U.S. population, so earning their loyalty will help maintain your restaurant’s long-term viability. Unfortunately, doing so appears to be a tall order.

This is especially true in the wake of a recent report from the NPD Group, a market information and advisory services provider that found millennials are spending less money at restaurants than they did a few years ago. Today, millennials visit restaurants about 14.5 billion times per year and spend roughly $96 billion annually at food service venues. Both numbers are down from previous years. […]

Lessons we’ve learned from pilot programs – part three

In Part one of our blog series we examined how to get full team buy-in, setting clear and measurable goals and benchmarks.

You can watch the first and second installment containing lessons one and two of the Paytronix video “Nine Lessons on Pilot Programs.”

In this section, we’ll look at some success stories and how to leverage the design of these experiments in your own pilot program. […]

Lessons we’ve learned from pilot programs – part two

In Part one of this series, we examined the importance of limiting the length of a pilot program as well as the three different program categories to consider when designing a pilot.

You can watch the first installment containing lessons one and two of the Paytronix video “Nine Lessons on Pilot Programs.”

In this blog, we’ll look at lessons three, four and five and discuss how to get full team buy-in and the importance of setting clear and measurable goals and benchmarks. […]

Lessons we’ve learned from pilot programs – part one

If you’re thinking of running a loyalty pilot, there are many factors you must consider. Paytronix has helped customers run more than 100 pilot programs, and over the past 13 years we received a lot of feedback on a number of them. We recently compiled the most constructive feedback into a YouTube series titled “Nine Lessons on Pilot Programs.”

Typically pilots are conducted to mitigate risk in the ultimate loyalty program. However, having helped more than 50 restaurant chains conduct loyalty pilots, Paytronix has discovered that loyalty programs, by their nature, are fraught with risk.

By reviewing these nine lessons, we hope to help reduce the risk of running a pilot program and increase the likelihood of your team and your pilot’s success. […]