Stephen Stone
Stephen Stone
Stephen Stone is a content marketing specialist at Paytronix. With a Bachelors Degree from Fitchburg State University and a Masters in Communication Management from Emerson College, Stephen is well-versed in all things communication.

Why a Gamified Loyalty Program Keeps Me Coming Back to Buffalo Wild Wings®

Last night the Golden State Warriors defeated the Cleveland Cavaliers 113-91 in Game 1 of the NBA Finals. As a result, I’ll be watching Game 2 at Buffalo Wild Wings.

The last time I visited the chicken wing/sports bar concept I played the Spin & Win game on the Blazin’ Rewards app. This is a gamified component of the brand’s loyalty program and members like myself have an opportunity to play every time they visit during the NBA postseason. Each visit allows one “spin” in the app. Every spin reveals a team with an upcoming playoff game. If that team wins its next game, the guest earns 100 bonus points towards a reward.

When I played during a lunch visit earlier in the week, my spin landed on the Warriors. When they won last night, I earned 100 points, giving me enough currency to earn a free entrée. Now I can’t wait to go back for Game 2 this weekend so I can redeem my reward and play again to give myself a shot at 100 more points. […]

How to Capitalize on Sports Fandom — Even If You’re Not a Sports Bar

How do sports impact restaurants — and even the revenue of non-sports-theme restaurants? Here are a few quick statistics: When Lebron James returned to Cleveland and the Cavaliers, the city saw a 30%-200% increase in local restaurant revenue.

His return boosted restaurant revenue all year long, including during winter, Cleveland’s traditional restaurant off-season.

Experts estimate that his return was worth $500 million to the city of Cleveland.

Sports mean big money for the restaurant industry — with or without your city’s own Lebron James.

But it’s likely that if you’re not a sports bar or sports-themed restaurant, you may have viewed sports promotions as outside of your purview. Not only is that a mistake, but it’s a costly one.

The sports industry is worth $73 billion and growing. In a nutshell, there are four ways to take advantage […]

How Chick-fil-A® Rewards its Best Guests Without Sacrificing Profit

There’s an interesting problem that restaurants with loyalty programs face. All of the behavioral data gleaned from these programs means that restaurants can easily identify their best customers: the people who spend the most and visit most frequently. And that’s very useful for creating profitable campaigns.

Running unsegmented promotions can cannibalize profit because your best guests will receive the same promotion as your less frequent customers. Your best guests are going to come in anyway, and discounting purchases they were already going to make can hurt profits.

Discounts and promotions designed to drive revenue should only […]

Fourth Visit’s the Charm: How to Create Loyal Customers

Before digital loyalty programs, restaurants had no real way of figuring out which visitors were likely to return. And, what’s worse, they had no way of effectively incentivizing visitors who could become loyal to return.

Today, identifying and nurturing potential loyal customers is more important than ever; people have a seemingly endless array of options when it comes to their meals. They can purchase ingredients at the grocery store to cook at home, or have ingredients delivered to their door using increasingly popular services like Blue Apron. For a quicker meal, they can buy pre-prepared hot food from supermarkets or convenience stores, order takeout, or go out to eat.

How can your restaurant compete?

The answer is as simple as it is challenging: Get customers to meet the four-visit milestone.

Obviously, you want people to visit, and to visit often. But your goals can be much more specific than that. Data shows that each visit increases the chance that a customer will visit again, effectively choosing you over your competitors.

With the second visit, […]