Stephen Stone
Stephen Stone
Stephen Stone is a content marketing specialist at Paytronix. With a Bachelors Degree from Fitchburg State University and a Masters in Communication Management from Emerson College, Stephen is well-versed in all things communication.

Lifetime Loyalty and Engagement Playbook

Utilize a strategic framework and leverage adaptable guest engagement tools to operationalize guest loyalty in an ever-changing marketplace. MonkeyMedia and The Catering Institute offer a playbook for today’s unprecedented consumer demand for takeout, delivery and catering – the off-premise paradigm shift.

We recently invited Erle Dardick and Mo Asgari of The Catering Institute and Monkey Media Software to join Paytronix in a discussion on building lifetime loyalty, with a focus on the guest engagement tools helping today’s brands earn loyalty and repeat business. The conversation explored which brands are the best at leveraging technology to keep customers engaged. We discussed how the strategy must evolve to follow guests through the various stages of their lives.

Erle and Mo provided a playbook for tapping into today’s unprecedented consumer demand for takeout, delivery, and catering—the off-premise paradigm shift. […]

The Biggest Restaurant Marketing Trends of 2018

Let’s face it –  last year was a challenge for the restaurant space. Whispers of an industry recession persisted throughout much of 2017 and same-store sales growth halted for many prominent brands. You’ve probably spent most of this new year wondering what your brand can do to thrive in 2018, and the best place to start is by identifying the trends that will dominate the industry landscape in the next 11+ months.

A panel of restaurant marketing experts who specialize in fields from customer data analysis to guest engagement program design recently offered their opinions on what will be the biggest restaurant marketing trends in 2018. Here are a few that you should be mindful of: […]

Optimizing Your Gift Card Program

Restaurants are expanding the revenue potential from gift card sales by adding retail sales channels, promotional incentives, e-gift, mobile, and bulk sales.

One of the biggest hurdles in implementing or updating a gift card program is optimizing best practices for gift card accounting. This is because some of these new growth channels have both discounts and extra fees associated with them. Accounting practices can make the difference between a highly successful revenue generating program and one that has a negative impact on both a company and individual careers.

Let’s take a look at one of two crucial issues of gift card accounting: how to fund a discount. In the post, we’ll discuss how to track breakage. […]

Why Domino’s Overtook Pizza Hut (and What You Can Learn From it)

Whenever I Google “pizza delivery near me,” I’m overwhelmed by the number of options I have at my disposal. That’s why it’s important for any restaurant – but particularly those in highly competitive spaces – to think about what they’re offering customers that sets them apart from the competition.

When restaurant owners think about how their customers decide between them and their competitors, they often think that people’s decisions are made primarily based on food and customer experience. While that’s still true, there’s a crucial third element that consumers use to choose among their options — how restaurants use technology to facilitate guest engagement. […]