Kim Otocki
Kim Otocki
Kimberly Otocki is a content marketing specialist at Paytronix working in the convenience store space. With a passion for telling stories, she helps bolster the Paytronix brand through content creation and data analysis. Kimberly loves sharing relevant content to help businesses discover the marketing solutions they need.

How to Manage Your Club Programs

Club programs are a staple in the convenience store industry. They help to motivate customers to visit more often since the customer knows that they are working towards getting a free reward, making sure they keep returning to make their purchases.

So, while club programs are a tried and true method for convenience store loyalty, there are three strategies to take these programs to the next level and start making an impact on your brand’s bottom line. […]

Millennials Want These Three Things from a Reward Program

Your brand needs to connect with millennials now – it’s crucial to the future of your business. At over 75 million strong, millennials dominate the U.S. population. This generation, born between 1980 and 1996, holds around $1.3 trillion in spending power, according to Boston Consulting Group, and they haven’t even reached maximum earning power…yet.

The age gap in the millennial generation is the root of many marketing communication challenges. The 20-year olds could be at college with irregular daily schedules, limited budgets, and a single relationship status. While on the other end of the spectrum, 36-year old millennials are likely to be married homeowners with children. Do individuals from age 20 to age 36 have enough common characteristics to be lumped together as a single target audience?

Researchers commonly note […]

An App is Just the Tip of the Mobile Iceberg

cell-2With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers. Most brands have started to roll out a mobile strategy that utilizes an app. The average smartphone user has around twenty-seven apps on their phone, but studies show that most users spend 80% of their smartphone usage on just five apps. What are the odds that your app would be one of those? That leaves only 20% of their usage time for apps outside of those five, meaning your app is competing with over twenty apps for the user’s attention.

The good news, a mobile strategy goes far beyond just your mobile app. By utilizing a full mobile strategy your brand can get to the forefront of your customers’ minds. So, beyond a mobile app, what other elements of a mobile strategy can your brand implement to engage customers and motivate them to come into your store? […]