Grace Bonacum
Grace Bonacum
Grace joined the marketing team full-time in August after interning for Paytronix back in 2016. She is passionate about producing meaningful content for businesses, planning successful trade shows, and more.

Pinkberry Measures ROI and Performance of Loyalty-Driven Marketing – Award Winning Advice from Anne Schultheis

Recently we spoke with Anne Schultheis, Digital Marketing Manager for Kahala Brands, who submitted an award-winning Pinkberry campaign that was recognized in May by Paytronix with a 2017 Loyaltees Award. The Best Early Adopter award celebrates brands that leverage a new Paytronix feature to benefit their business in 2016. Leveraging Paytronix’s new Target and Control feature, Pinkberry could measure both the ROI and the overall performance of the double-points promotion for a new product trial—Pinkbee’s™ low-fat milk ice cream.

Anne shared some additional insight on how Kahala Brands has leveraged Paytronix for marketing campaigns, and how the loyalty platform is making an impact upon Pinkberry guest engagement.  By using the new Paytronix Target and Control feature, the Pinkberry marketing team was able to measure the effectiveness of two different email headlines, then dive even deeper to determine which headline actually motivated loyalty members to visit its stores.

 

Paytronix: When did you first start working with Paytronix?

Anne: Pinkberry has been working with Paytronix since 2012. When Kahala Brands acquired Pinkberry in 2015, we were excited to start using more features that Paytronix offers, such as target & control, surveys, segmenting, etc.

Paytronix: Have you run any other promotions since the successful July 4 campaign?  […]

Why PXUX 2016 is the Best Thing Since Sliced Bread

The Paytronix User Experience (PXUX) is only a few weeks away! This two-day, interactive conference will showcase highly impactful marketing programs as well as a roadmap for the future of Paytronix technology. Attendees should come ready to Amp It Up, because everyone will walk away from the event with new strategies to take their programs to the next level.

PXUX is an annual conference for Paytronix users in Boston on August 24th and 25th of 2016.DSCN1833

As an attendee, you will have access to:

  1. Unlimited networking with fellow Paytronix employees and clients. Don’t miss this unique opportunity to come together with fellow PX users and the Paytronix team! You will have plenty of time to connect with one another during activities, meals, sessions, and more. Our special Wednesday evening event will be an especially fun time to network. We are so excited to announce the venue: The Museum of Science! It’s a short walk from the conference center and sits directly on the beautiful Charles River. You will explore the museum during a competitive scavenger hunt and then head outside for an amazing New England Cookout at the waterfront pavilion.
  2. Stories from peers and client presentations. Discover what others in the industry are doing with the Paytronix tools. Hear first-hand from your peer’s stories of their biggest obstacles and how they were able to blow past and reach their goals.
  3. A roadmap to what the future holds. Do you want to know what is in store for the future of the PX tools? Be sure to sit in on this sneak peek. You will see first-hand the innovative features we plan to roll out.

[…]

The Webinar Warrior Showdown Starts Tuesday, July 12

Paytronix Webinar ShowdownThe Webinar Warrior Showdown is your chance to win a one-of-the-kind grand prize that will change your business forever. All you have to do is join us for as many live, thought-provoking webinars as you and your team can in the months of July and August. The organization with the most webinar attendees will win a free, one-day loyalty workshop with the Paytronix Data Insights team sometime this fall.

Data Insights manager Lee Barnes will lead the workshop for the winning group. Lee has helped dozens of brands launch and manage their rewards programs. His undergraduate degree in Mathematics and MBA from Harvard Business School gives him the unusual ability to execute complex analyses and translate the results into ideas that business leaders can use. The lucky organization that wins the Webinar Warrior Showdown will receive free access to his impressive wealth of knowledge – a value of over $10,000.

The best part about the Webinar Warrior Showdown is that winning is easy! The competition kicks off on Tuesday, July 12 and Wednesday, July 13 at 1:00 EDT with the webinar “Are You Sending Too Many Emails?” and ends with the last webinar of August on Tuesday, August 30. The organization with the most valid attendances will be selected as the winner. It’s just that simple: Attend. Learn. Win! Make sure you encourage your coworkers to attend the live webinars as well so you rack up as many points as possible. You can check out our constantly updating webinar schedule here. […]

Saying “My Pleasure” Instead of “You’re Welcome”

Woman working in restaurant taking payment from customerAfter waiting patiently, you finally order your 8-count of nuggets, small waffle fries, and sweet tea. You pull up to pay at the window, receive your food, and ask for extra Polynesian sauce. Before pulling out of the drive-thru lane, you say, “Thank you,” and the worker responds, “My pleasure.”

For 70 years now, one of America’s most loved fast-food restaurants has been raising the bar on word choice and customer service. Chick-fil-A, “Home of the Original Chicken Sandwich,” has made the phrase “my pleasure” a critical element of customer interactions, favoring it over the more common […]