Michelle Tempesta
Michelle Tempesta

Listening to the market, making recommendations for scalable product requirements, and developing useful content are the services that Michelle’s group brings to Paytronix users. Her constant thirst for marketing results is underpinned by a BS in marketing from Plymouth State University and an MBA from UIC.

How Big Data Can Help You Save on Limited-Time Offers


Corporate leaders tap into all the data they can get their hands on in order to make critical business decisions.

This deep desire for data has sparked a new industry, commonly referred to as Big Data. Until now, that Big Data has been prohibitive for restaurants to gain access to and leverage.

Examples of Big Data triumphing over narrow-view performance indicators—appear everywhere. Here’s just one example: introducing a new menu item.