The Paytronix team is on site in Chicago this week, where the 2015 NRA Show kicked off Saturday. It’s great to see the industry come together, and there’s certainly no shortage of great food at NRA. The speaking lineup is just as impressive – we’re excited to see so many of our customers on the stage this week, like Lettuce Entertain You and Cosi. Stop in to hear them present if you’re here at the show, and don’t forget to stop in and say hello at Paytronix Booth 6170.
Marketing and technology innovations are hot topics this year, with the industry as a whole embracing mobile and engaging their customers in ways that were never possible before. At the Paytronix booth we’re sharing first-hand insights from the front lines with customers – successful campaigns, new gamification initiatives, best practices for geofencing. (Those who can’t attend—check out the award-winning use cases from our recent Paytronix Loyaltee Awards).
One of the biggest topics buzzing as we talk with restaurant marketers this year is Mobile CRM. Restaurants are eager to leverage the tremendous amounts of customer data they’re now collecting from online ordering and other customer touch points. And considering that online ordering has grown to make up as much as 20 to 30 percent of restaurants’ business, this can be a significant share of the customer base. But how do you take the data from these individual silos and leverage it to create offers and motivators that lead to increased visits and higher checks?
Paytronix is helping restaurants to set up a Mobile CRM Platform that connects to their online ordering systems as well as any additional data stores, such as POS data or telephone-orders. Once the customer data is consolidated on the Paytronix platform, restaurants can easily profile and segment their customers and deploy Paytronix Messaging to send special offers via text or email to these customers. As a result, restaurants are able to drive non-standard behavior that will increase customer spend and/or visit frequency.
Whether pushing the limits with gamification and beacons, or starting out on your path to a loyalty program by harnessing data for Mobile CRM, there are plenty of ways to drive 1 to 1 engagement with customers in today’s restaurant marketplace. Follow @Paytronix and @NRAShow to keep your finger on the pulse of the show along with us.