Michelle Tempesta
Michelle Tempesta
Listening to the market, making recommendations for scalable product requirements, and developing useful content are the services that Michelle’s group brings to Paytronix users. Her constant thirst for marketing results is underpinned by a BS in marketing from Plymouth State University and an MBA from UIC.

Yesway Uses Its New Loyalty Program to Drive Transactions – An Interview with Darrin Samaha, VP and Brand Manager

Yesway was recognized as a winner of the ‘Best Convenience Store Loyalty Launch’ in the 2018 Loyaltees. Launched in December of 2015 by Brookwood Financial Partners, LLC, a Massachusetts-based private equity firm, Yesway plans to acquire, improve and rebrand approximately 500 convenience stores in select regions of the U.S. over the next several years.

We invited Darrin Samaha for a Q&A session and asked him to share how the brand is achieving increased visits with the Paytronix platform.  

 

Paytronix: How does your loyalty program serve as a customer touch-point, and an extension of your brand?

 

Darrin Samaha: Data is integral for building the customer experience […]

Considering PXUX 2018? Here Are 12 Things You NEED To Know

 

 

Making the decision to go to any conference is tough: Time away from your desk is always nice, but you need to make sure that the time away from work is going to be worth it!

Luckily, PXUX isn’t just any conference: It’s packed with opportunities to maximize your customer data and boost sales.

To be sure you’ve got the full idea of everything you’ll get out of PXUX 2018, we’ve compiled the definitive list of how attending this year will set you up for major wins: […]

Restaurant Industry Veteran Leslie Wilson-Lopez Joins Paytronix Data Insights

Leslie Wilson-Lopez recently joined the Paytronix Data Insights team from Togo’s Eateries, Inc., a fast-casual chain of restaurants with more than 230 sandwich shops across the U.S. As director of brand management at Togo’s, Leslie was responsible for cross-channel marketing initiatives, including digital loyalty and gift programs, online ordering, guest and social response, quarterly promotions, and new product introductions.

Paytronix: Why did you decide to join the team?

Wilson-Lopez: The Togo’s Rewards program was one of my favorite initiatives. I led the review process that selected Paytronix as Togo’s loyalty partner, worked closely with Paytronix as we rolled out the program, and continued to collaborate with Paytronix on day-to-day program management. Paytronix helped Togo’s understand its guests and what motivates […]

Spread S’more Love: HuHot Mongolian Grill’s Success with Scoring on National S’mores Day

Before HuHot found Paytronix scoring, the marketing team would segment guests based upon how many visits a person had made in the past year. That old approach wasn’t perfect, as guests may have visited several times in a short period and then dropped off, so a lapsed guest could look like a frequent visitor. And a guest who may have only visited three times all year would likely be seen as a low-frequency guest, without the context to know all three of those visits took place within the past month.

HuHot uses scoring for smart, agile marketing automation that customizes Paytronix offers for light, medium and heavy user groups. Marketing can target guests with specific offers that drive their desired behavior, to produce incremental revenue. […]