6 Horrors of Gift Card Programs

Successful programs give brand advocates a simple way to refer your brand to friends, family, and colleagues. Some programs are also used to bolster relations throughout local communities, as well as for trade programs, employee dining, and guest recovery. Overall, gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

See if you can relate to any of the gift program horror stories below. And check out the tips offered to steer clear of them.

 

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Not Enough Channels - Gift card sales can be a financial boon for a restaurant. Extending the presence of the brand beyond your locations gives your guests the opportunity to share their passion for it. Selling gift cards in store, enabling orders online, and offering virtual gift cards are all important aspects. A recent study by American Express and Technomic revealed where restaurant gift cards are typically purchased – and your restaurant locations are just the beginning. Of the study’s participants, 27 percent reported purchasing restaurant gift cards in grocery stores, while 20 percent reported purchasing from mass merchandisers. When gift cards are made available through third-party retail channels, material sales growth takes place. Offering gift cards through more sales channels will help sales grow exponentially.
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To learn more about how to optimize your gift card program, click here: http://www.paytronix.com/solutions/gift-programs.aspx#sthash.pKW3fxyC.dpbs.

 

Michelle Tempesta

The Author
Listening to the market, making recommendations for scalable product requirements, and developing useful content are the services that Michelle’s group brings to Paytronix users. Her constant thirst for marketing results is underpinned by a BS in marketing from Plymouth State University and an MBA from UIC.

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