Latest Posts

An App is Just the Tip of the Mobile Iceberg

cell-2With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers. Most brands have started to roll out a mobile strategy that utilizes an app. The average smartphone user has around twenty-seven apps on their phone, but studies show that most users spend 80% of their smartphone usage on just five apps. What are the odds that your app would be one of those? That leaves only 20% of their usage time for apps outside of those five, meaning your app is competing with over twenty apps for the user’s attention.

The good news, a mobile strategy goes far beyond just your mobile app. By utilizing a full mobile strategy your brand can get to the forefront of your customers’ minds. So, beyond a mobile app, what other elements of a mobile strategy can your brand implement to engage customers and motivate them to come into your store? […]

Amping Up Campaigns

The 2016 Paytronix User Experience was full of valuable insights – we reviewed program structure, hot promotions, and, most importantly, heard from you, our clients about how you leverage our software to take your program to the next echelon.

During the conference, it was my privilege to present tactics our clients can use to amp up their campaigns. I was joined by Data Insights strategist and resident loyalty powerhouse Christina Hurley. Together, we dissected campaigns, addressed relevancy drivers, and unveiled our 9 Gold Standard Campaigns that repeatedly drive material value for our client
A dissected campaign is comprised of three factors: segmentation, message, and reward. Any single campaign can include one or more combinations of these. For example, a typical “Birthday” reward has the following components: […]

Clients Share Their Awesome Takeaways from the 2016 Paytronix User Experience

takeawayOn August 24th & 25th Boston was the nexus of leading insights on guest engagement as Paytronix hosted its second annual Paytronix User Experience (PXUX). Marketing, Finance, and IT professionals converged in downtown Boston to learn how they could Amp Up their messaging, loyalty, and CRM programs. Checkout the main takeaways that some of this year’s attendees shared:

Candice Scott – Director of Marketing – Del Frisco’s Restaurant Group

“I want to get a lot deeper into scoring.  We’ve been doing a lot of segmentation through data insights […]

Looking Back at PXUX 2016

img_2095For the last few years, I’ve had the pleasure of planning the logistics for PXUX team. Our effort is always rewarded when we look back and recall our client’s case studies of how they’ve succeeded with the Paytronix platform. Additionally, we were able to show off our latest feature innovations in an up-close, personal way so our clients could discover how to continue to amp up their programs.

If you weren’t able to join us this year, I’d like to encourage you to add it to your company’s 2017 plan. Save the date for September 13 & 14, 2017.

If you were to ask me what we did during our two day on the banks of the Charles River, I would answer, “We… […]