Three Reasons Why I Stopped Eating at Your Restaurant

Today’s customers can be your best friend or worst enemy. In an age where one shared bad experience can go viral and bring heaps of negative attention onto a brand, it’s important to understand what’s bringing customers through your front doors and what’s driving them away. As a frequent restaurant visitor, I’ve experienced behaviors from brands that were more likely to turn me elsewhere than to bring me in to eat.

Here are three reasons why I may have stopped eating at your restaurant:

1. You sent me kids offers before I had children. Kids eat free promotions are a great way to drive traffic from families, particularly on days when business is slower than usual. However, if you’re running this kind of campaign, make sure that it’s going to guests who can take advantage of it. Without the means to collect data and segment your audience, you end up sending offers like this to everyone, which all-but guarantees any guest without kids will avoid your brand on a night when families with children make up a large percentage of the dining room.   […]

Restaurant Industry Veteran Leslie Wilson-Lopez Joins Paytronix Data Insights

Leslie Wilson-Lopez recently joined the Paytronix Data Insights team from Togo’s Eateries, Inc., a fast-casual chain of restaurants with more than 230 sandwich shops across the U.S. As director of brand management at Togo’s, Leslie was responsible for cross-channel marketing initiatives, including digital loyalty and gift programs, online ordering, guest and social response, quarterly promotions, and new product introductions.

Paytronix: Why did you decide to join the team?

Wilson-Lopez: The Togo’s Rewards program was one of my favorite initiatives. I led the review process that selected Paytronix as Togo’s loyalty partner, worked closely with Paytronix as we rolled out the program, and continued to collaborate with Paytronix on day-to-day program management. Paytronix helped Togo’s understand its guests and what motivates […]

How Loyalty Drives Visits for Garbanzo Mediterranean Fresh

Devin Handler, the director of marketing for Garbanzo Mediterranean Fresh, joined us and shared some insights on how the company’s loyalty program is driving visits.

Paytronix: Tell us about you and Garbanzo Mediterranean Fresh.

Handler: Garbanzo is a 20-unit quick-casual concept based in Denver, Colorado. High-growth mode is our MO, as we come off of 2017 having increased same-store sales by 6.5%.

Our marketing mix includes radio, print, and, of course, our loyalty program. The driver that stands out among the mix is what we can do with the more than 100,000 members of our V.I.B. [Very Important Bean] Rewards Program.  

I came to Garbanzo a little more than a year ago from Qdoba Restaurant Corporation, where I was director of field marketing for five years and, before that, brand manager for almost two years. I have been working in restaurant marketing since 2010. […]

Worried About Amazon? Here’s How to Beat Them

When Amazon came onto the scene several years ago, other online retailers were worried. Then, as they expanded, brick and mortar retailers became worried.

And now, with the unveiling of Amazon’s PrimeNow and AmazonGo initiatives, conveniences stores are getting worried. And should they be? Absolutely. But is there still a way to beat Amazon at its game? You bet.

If you’re not familiar with PrimeNow and AmazonGo, here’s a quick rundown. PrimeNow is Amazon’s online marketplace for daily basics, offering delivery of select items within a two-hour window. It’s mostly in bigger cities right now, but Amazon has plans to roll it out much more widely.

AmazonGo is Amazon’s brick and mortar store with an employee-less feel: Customers tap their phone as they enter, select their products, and then simply tap their phone to pay as they exit.

For convenience stores especially, both of these new concepts present some serious competition. But, as we’ll see in this post, Amazon can be beat.

The key to winning against Amazon comes down to two things: Understanding what Amazon does well, and then putting those same tactics to work for you.

So what does Amazon do well? […]